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  • 7 Types of Lead Magnet Pop-Up Offers Guaranteed to Convert More Email Subscribers

    Hand dropping discount into bag.A gaping hole. There was a giant, leaking hole in the middle of our marketing funnel. This was back when I first …
  • What is an Upsell? Here’s How It Can Double Your Sales

    Three stacked burgers, upselling concept.“Do you want to super-size that?” Maybe you haven’t been to a McDonald’s drive-thru in a while, but those famous words …
  • How Images Increase Conversion Rate [An Update]

    header image for the images increase conversion rateHave you ever “watched” your own brain? Weird question, I know—but think about it. The next time you’re reading a blog post …
  • What is a USP? How 1 Sentence Can Make or Break Your Business

    Crowded marketplace, many stalls, vibrant scene.Imagine this. . . . You’re in a marketplace in an old city. You’re perched on top of a building. Looking down, …
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