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  • The Retargeting Revolution: Making Ads That Convert

    Retargeting ads, making conversions.  You know that your ideal customers visit your site, go through your pages, and… Somehow, poof! They vanish. “Well, not everyone buys,” …
  • How To Stop Relying on Vanity Metrics in Digital Marketing

    Hands shaking, avoiding vanity metrics.Have you ever seen a statistic or metric on an advertisement and thought to yourself, “There’s no way that’s real”? Or …
  • How To Boost Mobile Conversion Rate With Mobile Optimization

    Mobile optimization boosts conversion.Quick: When was the last time you checked your phone? For most people, the answer is probably anywhere from 2 hours …
  • Myth Busted: 9 Website Conversion Optimization Beliefs

    Website conversion optimization myths busted.It’s the new year, which means it’s time for new marketing strategies. Did you know that the only thing standing between …
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