Gary V Built a $300MM Agency with His ‘Vayner Volume’ Strategy Beats the Algo Every Time
Marketing keeps moving. What worked last year can fall flat in today.
Gary Vaynerchuk knows this better than anyone—and he’s built his agency’s success by staying a step ahead.
When search traffic started to dry up and ad costs kept climbing, Gary didn’t just hold steady. He leaned into a bold, high-volume content strategy. Instead of guessing what would work, he put more out there, watched what caught fire, and doubled down on the winners.
This approach didn’t just help his brand survive. It set up real, compounding growth.
This article breaks down how you can use the same strategy—no matter your business size or starting point. You’ll see how to turn content into your biggest asset, even if your audience is small or you’re new to the game.
What you’ll learn:
- How one high-volume content trick reveals your audience’s favorites — See which simple approach uncovers what your market actually wants to see.
- The smart way to turn your best posts into ad magnets — Get the inside scoop on using organic winners to make your paid reach go further.
- A repeatable method for outpacing your competitors — Find out the daily routine that keeps your brand growing while others stall out.
Let’s get started…
Want to delegate all your marketing and funnel work done—without the headaches of hiring? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
How Gary Vee Built a $300M Agency With the Vayner Volume Strategy
Gary Vaynerchuk is a marketing beast and he wants you to know one of his critical strategies that he used to build a $300 million a year agency. It’s called the Vayner Volume Strategy.
He sometimes calls it Brand Performance. Either way, this approach is at the core of how he built VaynerMedia and helped many Fortune 500 and 1000 brands.
He’s been sharing this for years, always with passion and urgency. If you’re a business owner spending time on social media, chances are you’ve heard his name come up again and again.
The Traffic Crisis: Why Google's Changes Just Erased Your Organic Reach
AI is disrupting everything. Google has made major updates to its algorithms.
Zero-click searches are on the rise. Organic traffic has dropped for brands big and small—sometimes by 50% to 90%. HubSpot’s traffic dropped up to 85%. Forbes, around 90%, according to SEMrush and Ahrefs.
We’ve seen it ourselves. The organic traffic we worked so hard to build—tens of thousands of visitors a month—has vanished.
According to SparkToro’s 2024 data, nearly 60% of Google searches in both the EU and US end without a single click. That means most users find what they need right on Google’s results page — no website visits, no traffic boost.
It’s a visual reminder that the game has changed, and adapting your strategy isn’t optional anymore.
So what do you do? You adapt.
Rebuild Your Traffic Pipeline With Social Media
The tens of thousands of monthly visitors that once flowed in have vanished. We must adapt by investing heavily in social media to rebuild our traffic and customer pipeline.
Gary Vee's Brand Performance Strategy (also called Vayner Volume) is the approach he used to build his $300 million agency. This strategy helps you create content that earns distribution organically and predict what will resonate with your audience on social platforms.
The Problem: Ad Performance Is Unpredictable (And Getting Worse)
A couple of years ago, a marketing agency was struggling with its ad performance. Sometimes campaigns would hit, but mostly they missed. Nothing was predictable.
I've been there. We were running Meta Ads a few months ago. We started seeing results and wanted to try a new tactic.
So we paused the campaign. Big mistake. When we went back to the original campaign, it didn't work anymore. Why? The landscape is changing.
More people are flooding into social media and ads. Costs are up 50% to 200% for the same campaigns.
And the data backs it up. According to Sprout Social's State of Social Media Report:
- over 90% of businesses plan to increase their social media marketing budgets in the next three years
- 45% expecting up to a 50% bump
- 46% anticipating even higher growth.
It's clear: competition (and investment) on social platforms is only going up.
The Three-Step Framework: Create, Test, Promote
Gary's advice is simple, but it takes effort and courage. The Brand Performance model works in three steps:
- Create massive amounts of content - Get in front of the camera and start producing
- See what performs organically - Track likes, comments, shares, and views
- Run ads only on proven winners - Invest in what's already working
Take a piece of content that's getting high visibility and turn it into an ad. Change the packaging to make it more transactional, like driving someone to opt in for a download or lead magnet with a clear call to action.
You're doubling down on content that's already resonated with your audience.
As Gary puts it: "Put out as much as you can, different formats, different topics. If it hits, you know people resonate with it. Take it back, tweak the copy, and turn it into a right hook. If it hits, run ads against that. It's going to work because the creative is already proven."
How Algorithms Work Now: Interest Beats Follower Count
The algorithms are now based on interest, not just people. As Gary Vee explains, platforms like TikTok, Instagram, and YouTube Shorts reward content that gets engagement, regardless of your follower count.
The algorithm scans your content with neural nets, essentially simulating whether viewers would watch it through or drop off—testing if it's valuable enough to deliver a positive experience on the platform.
It's about earned distribution. You're not just pushing ads with half-baked formulas; you're earning attention and trust organically. This makes leads easier to close and more qualified because they're coming to you through valuable content, not aggressive sales tactics that make your brand feel like a commodity.
Step-By-Step: Get Started
Start simple. Take out your phone and record short videos with tips. Talk about the problems you solve for customers, the common questions they have, and how you help them.
The hardest part is just starting—you'll get better as you go, and it will become easier and even fun with practice.
Here's your action plan:
- Post 3-5 pieces of content daily across your main platforms
- Vary your approach - different topics, formats, hooks, and angles
- Track engagement - likes, comments, views, shares
- Identify top performers after 30 days (your best 3-5 posts)
- Boost winners with ads featuring clear calls to action
Diversify Your Content Formats to Find Your Winners
You need diverse content—and Gary Vee emphasizes this word specifically because it's easy to miss.
Vary your topics, formats, hooks, and angles significantly. Film in different locations.
Record on your phone one day, in front of your computer the next.
Change your appearance. Wear different things. Mix up your topics across the spectrum of what your business does.
You can't predict what will resonate, so you need to test different approaches. Give the algorithm options to work with—the more variety you provide, the more data points it has to find your audience.
Here's the part people often forget: the algorithm needs time. Sometimes a post takes off overnight. Sometimes it sits dormant for weeks, then suddenly explodes.
We've seen this with our own YouTube content—videos from years ago still get tens of thousands of views because the algorithm eventually found the right audience.
You Don't Need Followers to Start (The Algorithm Rewards Quality)
It doesn't matter if you have few or no followers. The algorithm rewards quality and engagement, not just follower count.
If what you're saying is valuable and interesting, you will get earned reach—even starting from zero.
As the ancient Chinese proverb says, "The best time to plant a tree was 10 years ago. The second best time is right now." Start today.
Track Patterns, Double Down on Winners, Kill What Doesn't Work
After 30 days of posting, look for patterns in what's spiking—more views, more engagement. Study those winning formats and replicate them again and again. Make them better and bigger each time.
This is the key principle even if you have no ad budget: whatever is performing best, copy that exact format. And just as important—stop doing what isn't working. Cut the losers and invest that energy into more winners.
Personal Results: Proof It Works
We’re new to social media, but we’re already seeing results. We started with skepticism, but now we’re seeing real traffic.
On LinkedIn, for example, we’re averaging about 120 impressions per day, which should put us at 3,000 to 3,500 impressions per month—reaching 1,500 to 2,000 real people.
These are real visitors, opting into our email list, watching our demo video. This actually works.
Multiply Content, Multiply Impact
We use a hub-and-spoke model. One main video becomes 15 different posts: YouTube, blog, newsletter, YouTube Shorts, TikTok, Instagram Reels, Facebook, LinkedIn, and more.
This compounds results. It’s early for us, but we’re learning and improving fast.
Conclusion
Want to delegate all your marketing and funnel work done—without the headaches of hiring? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
If you’ve been skeptical about social media marketing, now is the time to give this strategy a try. Even with a couple of weeks of focused effort, you’ll begin to see results.
Start with one piece of content per day, then build up to three. Make it a part of your daily routine and you’ll see the impact compound over time. As the owner of your company, this approach is critical for securing growth and distribution.
You don’t want to be at the mercy of paid ads forever. When you’re ready to run ads, you’ll spend less and get better results by using proven, organic winners.
If you want help executing this, Grobo can provide a team of copywriters, designers, video editors, and more, all for less than the cost of a single full-time virtual assistant. There’s no long-term contract, and there’s a 14-day, 100% satisfaction guarantee.
To learn more, visit growbo.com. We also offer a PDF with 33 examples of projects you can delegate to Growbo right now—check the link in the description below.
Start creating, track your results, and double down on what works. The hardest part is starting. The second hardest part is not stopping.
If you do this, you’ll be ahead of the competition and ready for whatever comes next.
Keep Growing, Stay Focused,
Image Credits:
1. https://nowbam.com/gary-vaynerchuks-winning-ad-strategy
2. https://explodingtopics.com/blog/google-searches-per-day
3. https://influencermarketinghub.com/social-media-marketing-costs/
4. https://nowbam.com/gary-vaynerchuks-winning-ad-strategy-for-2023/
