How to Print Profits With 1 Easy Decision
Early in my journey, I was convinced that working harder and serving more clients at lower prices was the only way to build momentum. But when I finally dared to raise my prices—even while doubting myself—I was shocked by the results: higher profits, better clients, and a business that finally scaled. It was a breakthrough moment that changed my entire approach.
In today’s article / video essay, I’ll share how to apply this simple, underused strategy that helped me double and then triple revenue for our business, and how you can apply it to unlock new levels of growth and profitability—no matter your industry or current stage.
You’ll discover why raising your prices is often the smartest move, how to overcome the fear of charging more, the research that proves most businesses are underpricing, and practical steps to implement this strategy with confidence.
If you’re ready to build a stronger, more profitable business, this is your roadmap.
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Welcome to Day 3 of the $1 million in profit per month challenge. Before I was able to achieve millions of dollars in sales as an entrepreneur, I first had to reach more basic financial milestones—like hitting $100k in annual revenue, and then multiple six figures per year. That's pretty much the path of any entrepreneur or business: you have to pass through $100,000, then hundreds of thousands, before you ever get to a million in revenue and beyond.
Today, I want to give you an extremely easy but incredibly underutilized strategy to help you double and triple your business within a matter of weeks or months—just like I did when we were growing to our first $100K and then multiple hundreds of thousands of dollars. This strategy isn't just for businesses at that level. As you'll see, and as I’ll back up with examples and data, this approach also applies to businesses doing eight and nine figures in revenue and beyond.
The Strategy That Seems Almost Too Simple
When you hear this strategy, it might sound obvious or even too easy. Like many growth tips, it's easy to write things off and get cynical because there's so much advice out there. You watch a video, get a dopamine hit, and move on to the next because YouTube’s algorithm is just that good.
But I'm hoping—and counting on you—not to do that. I want you to actually consider executing on this and, more importantly, to actually execute. The bottleneck today isn’t information or even knowledge. It’s execution. It’s the will to get the knowledge and then actually implement it. Perfectionism and fear of failure can hold us back, but sometimes all it takes is a decision to act.
Stick with me until the end of this article, and I’ll give you a pro tip on how to tactically execute this strategy with very low risk. It’s a step you can take today to move your business forward.
In 2021, we hit $1.2 million in revenue. This daily video essay series keeps me accountable on the path to $1 million in profit per month, and I’m sharing that journey with you—including all the ugly, raw, and relatable lessons learned along the way.
Learning from the Best
Yesterday was Alex Hormozi’s third book launch. As I write this, he and the Acquisition.com team are likely to crack three million copies sold for his new “Money Models” book, which will equate to around $100 million in sales. Was it a flawless launch? Nope. But the business achievement is remarkable, and there’s a lot we can learn from it.
Alex is someone who achieved big success seemingly in record time. One of the biggest engines in his story, back in 2018, was when he cracked the code for his business, Gym Launch, offering turnaround training and coaching programs for $6K to $10K each—and later, more extensive one-on-one coaching and in-person events for $50K to $80K each.
The Key Strategy: Raise Your Prices
The strategy I want to share is right in front of your face: raise your prices. I didn’t even notice it at first, even as I heard stories from entrepreneurs like you. Sure, niching your marketing is important, but it’s not the only lever. Look at Neil Patel—he never niched his businesses, yet NP Digital does nine figures a year. What they, Alex, and I have in common is a powerful offer.
For Gym Launch, the offer was a guaranteed 4-5x return on the cost of training. For Growbo, our offer is “delegate all your digital marketing projects and tasks to a complete digital marketing fulfillment team, without management headaches, at one-tenth the cost of hiring in-house or freelancers.” But while the offer is crucial, it’s not the strategy that doubled and tripled our business early on.
The easy strategy I used to reach a sustainable $100K and then multiple six figures annually was simple: we raised prices. Then we raised them again. And again.
Our Pricing Journey
When we started with our productized service in 2015, I asked our audience what they wanted. One person replied, “I want a done-for-you funnel service.” So we put together packages within a day and launched at $99 per month. Sales poured in within 24 hours. But with such a low price, we had no margin to deliver the quality and service I wanted.
The idea of raising prices was scary. What if people stopped buying? But we moved fast. In 2016, we raised prices. Then again in 2017. We went from $99 to $399 to $999. Today, Growbo’s top-level package is $5,999 per month. If clients pay quarterly or annually, it’s even higher.
Was I right to be concerned about raising prices? Yes—if you’re not delivering something the market can afford or sees as valuable, you’ll struggle. But usually, you want to aim for a 1:10 cost-to-value ratio*. If you can go higher and it’s still profitable, raise your prices. The higher the ratio of value to price, the more volume you’ll sell—but don’t forget about profit margins.
When we raised prices by 400%, and then by 1,000% from where we started, our total number of sales transactions did go down. Instead of 10 new signups, we had maybe one, two, or three. But our profit margins soared. We went from almost no profit at $10K/month to healthy margins and $20K MRR in just two months. We doubled the business and became profitable*.
In 2019, after a brief focus on info products, we exceeded multiple six figures in annual run rate from our productized service for the first time, hitting over $400K a year. Again, profitability gave us peace of mind and the ability to reinvest for growth.
This strategy is supported by research from Patrick Campbell, founder of ProfitWell (now Paddle). When consulting on pricing, 80% of the time they recommended raising prices because businesses were underpricing relative to perceived value. These were established businesses, often doing millions in sales. The result? More profit, more cash to reinvest, better talent, and a stronger economic engine.
Raising prices lets you pay more to acquire new customers and clients, and potentially to acquire them profitably right away. If you’re charging $2,000 with $200 profit per client, raising to $4,000 and keeping the margin proportional means $400 profit per client. That extra $200 can go right back into ads, creating a flywheel of growth.
Why Most Business Owners Don’t Raise Prices
It’s fear of the unknown. I get it—it's scary. We're going through it again at Growbo right now. We even tried lowering prices to increase sales volume, but it didn’t work as expected. If you want to hear more about what we learned from lowering prices, let me know. Economics 101 says lowering price increases sales volume, but that’s not always true in practice.
Will you see a sales dip from raising prices? Maybe, but not necessarily. Clients might even wonder if your service is too good to be true at a low price. Sometimes, a higher price can actually improve your conversion rate.
How to Raise Prices the Right Way
Generally, raise prices by about 20% at a time. This approach has worked well for others, like Kai Bax of ScaleClients.io, and it’s what we’re planning at Growbo. If you’ve done your homework—talked to clients, researched competitors, and gathered feedback—you might take a bigger leap, but always base it on value.
For example, when we went from $99 to $999 per month, I realized there was no way to offer a full on-demand marketing team with all the skills we wanted unless we charged at least that much. In hindsight, it’s still extremely affordable for the value clients receive.
Pro Tip: Use AI to Validate Your Pricing Decisions
Here’s what I recommend: use ChatGPT Pro or a similar AI research tool. Give it your business’s pricing, describe your current situation, and mention a couple of competitors and their pricing. Answer any follow-up questions, and within minutes you’ll get a detailed report packed with insights. Just be aware that AI can be biased to agree with you, so balance its advice with your own market knowledge and customer feedback.
Talk to your clients, too. Ask for honest feedback about your pricing and value. Sometimes, customers will tell you they’d pay more for what you offer. Combine this with AI research to make an informed decision.
Your Action Steps
- Decide if raising prices is the right move for your business. Are your profit margins healthy? Do you believe the market can support a higher price*?
- Use a tool like ChatGPT to do additional research and inform your decision.
- Consider the 1:10 price-to-value ratio and the 20% guideline for price increases*.
We’re about to raise prices again at Growbo. I’ll share the results soon. I’ve come to see this move as essential, and it’s worked incredibly well for us in the past. Will it work this time? I’m determined to make it work—and I’ll be transparent about what we learn*.
To hit $1 million in profit per month, our economic engine needs to be optimized, and raising prices is a key part of that*. Healthy gross profit margins allow us to recruit and retain great talent, save, reinvest, and accelerate growth*. You can’t just automate everything with AI—at least not yet. Even if individual sales drop, the math still works because of increased profit per sale.
Final Thoughts
Clients have even told us that our price-to-value gap was so wide, it may have hurt our conversion rate. So, I wouldn’t be surprised if sales actually increase after raising prices, especially as we ramp up our marketing efforts.
If you found this article valuable, please share it with someone who might benefit. I appreciate your support as we go on this journey. If you’re a business owner, check out Growbo.com—your on-demand marketing fulfillment team. We can help you multiply your marketing output and scale faster, especially if you’re an agency looking to remove yourself as a bottleneck to growth.
Thank you for reading. I’ll see you in the next update as we continue the challenge to reach $1 million in profit per month. I like a challenge. Let’s do this!
Keep Growin,' Stay Focused,
Image Credits:
1. https://medium.com/@manukumar/startup-revenue-milestones-2b9f2b36c8a2
2. https://www.growbo.com/million-dollar-company/
3. https://www.gymlaunch.com/case-studies/l-d-fitness-case-study
4.https://www.alliancebernstein.com/apac/en/institutions/insights/investment-insights/profits-and-persistence-the-secret-to-investing-for-long-term-growth.html
5. https://www.winsavvy.com/how-many-startups-underprice-their-product-with-founder-data/
