Why Coaches Need LinkedIn Content Strategy in 2025
Looking to grow your coaching business on LinkedIn? You're not alone.
Every day, thousands of coaches post content hoping to attract clients. Most walk away disappointed.
I've spent years helping coaches build their LinkedIn content strategy that actually works. The coaches who succeed aren't posting more—they're posting smarter.
Ever wonder why some coaches seem to sign clients effortlessly through LinkedIn while others struggle? The secret isn't luck or connections.
It's about knowing what actually works on the platform right now.
In this guide, I'll share the exact steps successful coaches use to stand out and attract ideal clients through LinkedIn. No complicated jargon or time-wasting tactics—just practical advice you can start using today.
Here's what you'll discover:
- The "Niche Clarity Framework" that helps you attract clients who actually value your expertise
- A simple content method that eliminates the "what should I post?" question forever
- The ideal posting rhythm that keeps you visible without eating up your client time
- How to craft client stories that make prospects think "that's exactly what I need"
- The engagement triggers that turn casual scrollers into paying clients
Ready to make LinkedIn work harder for your coaching business? Let's dive in...
Want to get all your marketing and funnel work done—without the headaches of hiring a team? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
LinkedIn Content Strategy #1: Choose Your Coaching Niche
LinkedIn content strategy starts with choosing your coaching niche. Defining your specialty is critical for coaches because it makes your expertise clear and helps you stand out. If you try to appeal to everyone, your content will blend in, and your ideal clients may never find you. Instead, a well-chosen niche tells your audience exactly who you help and how.
Many coaches make the mistake of staying too broad. This often leads to weak engagement and few qualified leads. Focusing on a specific audience lets you create posts that speak directly to their needs, making your advice more valuable and actionable. For example, career coaches who target new managers can share advice that feels tailored, not generic.
Step-by-step Process
- List your top coaching strengths and the client results you’re most proud of.
- Identify the industries or roles where you have insider knowledge or experience.
- Research LinkedIn to see where your expertise is in demand. Look at trending topics, group discussions, and competitor profiles.
- Select a niche that aligns with both your passion and market needs. Make sure there’s enough demand for your specialty on LinkedIn.
KEY INSIGHTS
- Choosing a niche is the first and most important step for LinkedIn content strategy.
- Specificity attracts the right clients, while broad messaging gets ignored.
- Use a step-by-step process to identify your ideal audience and market demand.
Take a few minutes to list your strengths and target industries now. In the next section, you’ll learn how to turn your niche into clear content topics that keep your LinkedIn feed focused and engaging.
LinkedIn Content Strategy #2: Create 3-4 Main Content Topics
LinkedIn content strategy works best when you focus on 3-4 core topics that speak directly to your target audience. These topics, also called content pillars, help you stay consistent and make your expertise clear. When you jump between too many subjects, your message becomes diluted, and your audience may lose interest. Sticking to a few main themes keeps your content relevant and builds trust.
For instance, Mel Robbins usually deal with topics on anxiety, confidence, habits, happiness, and motivation. To choose your topics, start by thinking about the biggest challenges your ideal clients face. What questions do you answer most in your coaching sessions? What knowledge do you have that’s hard to find elsewhere? These questions will lead you to content pillars that set you apart.
Decision Guide
- Relevance: Does the topic address a real pain point for your audience?
- Expertise: Can you share unique insights or proven approaches?
- Demand: Are people actively discussing or searching for this topic on LinkedIn?
Pick 3-4 topics that check all the boxes. For example, a leadership coach might focus on "new manager skills," "team communication," and "handling workplace conflict."
KEY INSIGHTS
- Content pillars help you stay focused and build authority.
- Choose topics based on audience needs, your expertise, and LinkedIn demand.
- Revisit your pillars every 6 months to keep them current.
Write down your 3-4 main topics now. Next, you’ll learn how to set up a posting plan that keeps your content on track.
LinkedIn Content Strategy #3: Set Up a Simple Posting Plan for Consistency and Results
LinkedIn content strategy only works when you show up regularly. A simple posting plan keeps you accountable, helps your audience know when to expect new insights, and boosts your visibility in the LinkedIn feed. Many coaches start strong and then drop off, which makes it hard to build momentum.
Start by picking a realistic schedule. For most coaches, posting 2-3 times a week is enough. Quality matters more than quantity. Batch your content creation if possible, and use scheduling tools to make posting easier.
Quick Implementation Guide
- Choose your posting days (e.g., Monday, Wednesday, Friday).
- Decide on a mix of formats: text, video, polls, and images.
- Set aside 1-2 hours each week to prepare and schedule your posts.
KEY INSIGHTS
- Consistency is more important than volume for LinkedIn success.
- A simple plan makes it easier to stay visible and build trust.
- Use metrics like engagement rate to find your best posting rhythm.
With your posting plan in place, you’re ready to create posts that show real results. In the next section, you’ll see how sharing client stories makes your value clear.
LinkedIn Content Strategy #4: Share Real Client Stories to Build Trust and Authority
LinkedIn content strategy becomes more powerful when you share real client stories. These stories show your audience that you don’t just talk about results—you deliver them. When prospects see relatable stories, they’re more likely to trust your expertise and reach out.
Choose stories where you helped a client solve a specific problem or reach a meaningful goal. Always get permission before sharing details. Focus on the journey: the starting challenge, your coaching process, and the outcome.
Case Example
A coach worked with a new manager struggling to lead a remote team. Through weekly sessions focused on communication and delegation, the client reported a 30% improvement in team productivity after three months. Sharing this story on LinkedIn led to two new client inquiries within a week.
KEY INSIGHTS
- Real stories make your value concrete and relatable.
- Always focus on the client’s challenge, your process, and the outcome.
- Monitor engagement to see which stories drive the most interest.
Consider which of your client stories best showcase your expertise. Up next, you’ll see how quick tips can keep your audience coming back.
LinkedIn Content Strategy #5: Give Away Quick Tips to Deliver Instant Value
LinkedIn content strategy thrives on quick tips that your audience can use right away. These bite-sized pieces of advice position you as a go-to resource and encourage repeat engagement. When your tips solve real problems, people are more likely to comment, share, and remember you.
Focus on one actionable idea per tip. For example, "Start each day by writing down your top priority" is simple, memorable, and easy to try. Use plain language and avoid jargon.
Statistical Spotlight
Coaches should aim for at least a 1.5% engagement rate on tip posts to match high-performing peers in the industry.
KEY INSIGHTS
- Quick tips keep your content practical and shareable.
- One clear idea per post works best for engagement.
- Tips that address common challenges build loyalty and trust.
Try drafting three quick tips that solve problems your clients face. The next section will show you how to use video to make your ideas even more engaging.
LinkedIn Content Strategy #6: Short Videos to Boost Strategy Engagement
LinkedIn content strategy becomes more effective when you add short videos. Videos help your audience connect with you as a real person, not just a profile photo. Studies show that compared to the conventional posts we see on LinkedIn, video posts get 5x more engagement.
Keep your videos under two minutes. Focus on one idea or answer a common coaching question. Use captions because many users watch with the sound off. Short, clear videos are easier to produce and more likely to be watched all the way through.
Quick Implementation Guide
- Pick a single question or tip your audience cares about.
- Script a 3-4 sentence answer or explanation.
- Record with your phone in a quiet space with good lighting.
- Add captions and a short headline for clarity.
KEY INSIGHTS
- Short videos humanize your coaching brand and boost engagement.
- Stick to one topic per video and always use captions.
- Video analytics (views, watch time, comments) show what resonates most.
Try recording a 60-second answer to a question you get often. Next, let’s use visuals to make your posts stand out.
LinkedIn Content Strategy #7: Use Images and Infographics to Make Strategy Visually Engaging
LinkedIn content strategy gets a boost when you use images and infographics. Visuals make complex ideas simple and help your posts stand out in busy feeds. According to Social Media Examiner, posts with images generate significantly higher engagement, with photos on Facebook achieving an 87% interaction rate from fans compared to less than 4% for other post types.
Choose images that support your message. Infographics work well for step-by-step guides or to highlight statistics. Tools like Canva make it easy to create branded visuals that look professional. To improve accessibility, always add descriptive alt text to your images and infographics so everyone can benefit from your content.
Common Mistake to Avoid
Don’t use generic stock images. Instead, create custom graphics or use real photos from your coaching sessions (with permission). Unique visuals build trust and make your brand memorable.
KEY INSIGHTS
- Images and infographics help your ideas stick and drive more comments.
- Custom visuals are better than stock photos for building trust.
- Measure success by tracking post saves and shares.
Pick one tip from your coaching practice and turn it into a simple infographic. Up next, you’ll see how asking questions can drive real conversations.
LinkedIn Content Strategy #8: Ask Questions to Spark Conversation and Deepen Strategy Impact
LinkedIn content strategy works best when you ask questions that spark real conversations. Questions invite your audience to share their experiences, which increases your post’s reach and helps you learn more about your clients’ needs.
Start with open-ended questions related to your content pillars. For example, "What’s the biggest challenge you face as a new manager?" or "How do you keep your team motivated during busy seasons?" Respond to comments to keep the conversation going and show you value your network’s input.
Industry Expert Perspective
LinkedIn coaches report that posts with a question in the first two lines get more comments than those without.
KEY INSIGHTS
- Questions increase engagement and help you understand your audience.
- Responding to comments builds relationships and trust.
- Track comment count and conversation length as your main metrics.
Try ending your next post with a question that relates to your coaching niche. This keeps your audience engaged and gives you valuable feedback for future content.
LinkedIn Content Strategy #9: Share Helpful Articles or Books to Strengthen Your Strategy
LinkedIn content strategy is more effective when you share helpful articles or books with your audience. Curating resources shows that you're invested in ongoing learning and positions you as a connector in your field. Sharing relevant articles or book recommendations also provides extra value for your network, helping them solve problems or gain new perspectives.
When you share a resource, always add your own commentary. Explain why you found it useful, how it applies to your coaching niche, and what your audience can take away from it. Tag the author or publisher to expand your reach and spark potential collaborations.
Statistical Spotlight
LinkedIn users who share external content see an increase in connection requests and profile views.
KEY INSIGHTS
- Curated resources add depth to your content and build authority.
- Personal commentary makes recommendations more engaging.
- Track shares and profile views to measure impact.
Share an article or book that helped you recently, and explain its relevance to your coaching clients. Next, let's see how polls can help you learn about your audience.
LinkedIn Content Strategy #10: Use LinkedIn Polls to Gather Insights and Guide Your Content Strategy
LinkedIn content strategy benefits greatly from using polls. Polls are a quick way to get feedback, learn about your audience's needs, and boost engagement. They're especially useful for coaches who want to validate new content ideas or understand what challenges are most pressing for their clients.
When creating a poll, keep the question focused and relevant to your niche. Limit options to 3-4 choices for best results. After the poll ends, share the results and your analysis in a follow-up post to show you're listening and to deepen the conversation.
Quick Implementation Guide
- Pick a question that ties to your main content topics.
- Set a 3-5 day poll duration for maximum responses.
- Share your takeaways and next steps once the poll closes.
KEY INSIGHTS
- Polls are a fast, interactive way to gather data and engage your network.
- Follow up on poll results to demonstrate responsiveness.
- Poll engagement rate and number of responses are your main metrics.
Try running a poll this week to find out what your audience wants to learn next. Up next, you'll learn how joining and commenting in groups can expand your reach.
LinkedIn Content Strategy #11: Join and Comment in Groups to Expand Your Strategy Reach
LinkedIn content strategy is amplified when you actively participate in relevant groups. Groups are where professionals gather for focused discussions, making them ideal for building relationships and sharing your expertise. When you answer questions or offer insights in groups, you increase your visibility and credibility among peers and potential clients.
Choose groups that align with your coaching niche. Introduce yourself with a short explanation of your expertise, and look for opportunities to provide genuine value. Avoid self-promotion; instead, focus on being helpful and consistent.
Industry Expert Perspective
Active group contributors are more likely to receive direct client inquiries than those who only post on their own feed.
KEY INSIGHTS
- Groups offer targeted exposure and networking opportunities.
- Value-driven participation leads to more client inquiries.
- Track group engagement and new connections as your main KPIs.
Pick one group to join and comment in this week. Start by answering a question or sharing a relevant resource, and watch your network grow.
LinkedIn Content Strategy #12: Collaborate with Other Coaches to Expand Your Strategy
LinkedIn content strategy is more powerful when you collaborate with other coaches in your niche. Partnerships expose your expertise to new audiences and help you build credibility through association. Joint posts, webinars, or LinkedIn Live sessions offer fresh perspectives and demonstrate your commitment to professional growth.
Start by identifying coaches who serve a similar audience but offer different specialties. Reach out with a clear proposal for collaboration, such as a Q&A post or a co-hosted event. Promote the partnership on both profiles for maximum reach.
Case Example
Two leadership coaches teamed up for a LinkedIn Live session on conflict resolution. Each brought unique strategies, resulting in double the average live viewers and 25% more new followers for both.
KEY INSIGHTS
- Collaboration broadens your reach and builds authority.
- Choose partners with complementary skills and audiences.
- Measure impact by tracking new followers and event engagement.
Identify one coach to collaborate with this month. Next, let’s see how your own story can inspire engagement.
LinkedIn Content Strategy #13: Share Your Own Journey to Humanize Your Strategy
LinkedIn content strategy feels more authentic when you share your personal coaching journey. Your story shows your audience that you’ve faced challenges and learned valuable lessons, making you relatable and trustworthy. Authentic storytelling can increase profile visits and direct messages.
Focus on specific milestones, setbacks, or turning points that shaped your coaching style. Balance vulnerability with actionable takeaways, so your audience learns from your experience.
Industry Expert Perspective
Leaders who share personal stories see higher engagement on professional platforms.
KEY INSIGHTS
- Personal stories create emotional connection and trust.
- Share both successes and lessons learned for maximum impact.
- Track profile visits and direct messages as engagement metrics.
Draft a post about a defining moment in your coaching career. Up next, you’ll learn how to make actionable guides for your audience.
LinkedIn Content Strategy #14: Make Simple How-To Guides to Add Value to Your Strategy
LinkedIn content strategy is more actionable when you create simple how-to guides. Step-by-step instructions empower your audience to try new techniques and see results. Guides can be text posts, infographics, or short videos.
Pick a process your clients ask about often, such as preparing for a coaching session. Break it down into 3-5 clear steps. Use plain language and number each step for clarity.
Process Flow Preparing for a Coaching Session
- Set a clear session goal and share it with your client.
- Gather relevant materials or assessments in advance.
- Block out distractions and prepare a quiet space.
- Start with a short check-in before diving into the main topic.
- End with agreed action steps and a follow-up plan.
KEY INSIGHTS
- How-to guides make your content practical and repeatable.
- Use numbered steps for clarity and ease of use.
- Track guide saves and shares to measure value.
Choose one common coaching process and turn it into a guide this week. Next, we’ll cover how to invite engagement in every post.
LinkedIn Content Strategy #15: Invite People to Connect or Ask Questions to Maximize Your Strategy
LinkedIn content strategy works best when you end posts with a clear call-to-action. Inviting your audience to connect, comment, or ask questions turns passive readers into active prospects. A strong call-to-action increases engagement and grows your network.
Be specific in your invitation. For example, ask readers to comment with their top challenge or to message you for a free resource. Respond to every comment or message to build relationships.
Measurement Tip
Benchmark new connections and DMs after posts with CTAs. For coaches, a 5% increase in new connections per post shows your calls-to-action are working.
KEY INSIGHTS
- Calls-to-action drive more comments, messages, and connections.
- Be clear and specific about what you want readers to do next.
- Measure success by tracking new connections and direct interactions.
End your next three posts with a direct invitation to connect or ask a question. This simple step can dramatically increase your LinkedIn results.
These basic strategies set you up perfectly to use more advanced ways to attract clients. Our article shows you seven proven methods that successful coaches use to turn their LinkedIn profile into a steady flow of quality leads.
Want to get all your marketing and funnel work done—without the headaches of hiring a team? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
Conclusion
Look, I get it. LinkedIn can feel like a crowded space where your coaching voice gets lost. But now you have practical ways to stand out and connect with ideal clients. It's about being strategic with what you share and consistent with when you share it.
I've seen coaches build amazing LinkedIn presences by focusing on specific niches rather than trying to help everyone. The coaches who get real results show up regularly with content their audience actually needs.
Ready to take action? Here's what to do next:
- Pick your coaching specialty based on your strengths
- Create 3-4 main content topics that solve real client problems
- Set up a simple posting schedule you can stick to
- Mix in different formats like stories, tips, and videos
- Start conversations instead of just broadcasting information
Implementing these strategies takes time – time you probably don't have between client sessions and business admin.
Not sure if we're the right fit? Schedule a call with our team today. We'll discuss your LinkedIn goals and show you exactly how our marketing experts can help you implement everything you've learned in this article.
Get Growbo for $7 today and our marketing team will implement these LinkedIn strategies for you – creating engaging posts, designing graphics, and maintaining your content calendar while you focus on coaching. Which LinkedIn strategy are you most excited to try? Share below.
Keep Growin', Stay Focused,
Image Credits:
1. https://www.marieforleo.com/
2. https://www.linkedin.com/in/melrobbins/
3. https://www.linkedin.com/in/officialtonyrobbins/
4. https://www.linkedin.com/in/amyporterfield/
5. https://www.linkedin.com/in/brendonburchard/
6. https://www.linkedin.com/in/shettyjay
7. https://ca.linkedin.com/in/robinsharmaofficial
8. https://www.linkedin.com/in/simonsinek/
9. https://www.linkedin.com/in/gabbybernstein/
10. https://www.linkedin.com/in/officialjohnmaxwell/
11. https://www.linkedin.com/in/deangraziosiinc/
12. https://www.linkedin.com/in/rosieguagliardo/
