Stop Creating From Scratch: 15 Content Repurposing Ideas
Content repurposing strategies for agency efficiency can help you finally get ahead, instead of always feeling behind on client work.
Trying to create fresh content for every client and every platform gets overwhelming fast. Your team is busy, the deadlines keep coming, and it feels like there’s never enough time or resources to do it all.
I’ve been there. Running an agency means you’re always trying to keep up, making sure your clients get results without burning out your team.
But here’s what most agencies miss: you already have a library of valuable content. The real advantage comes from having a simple system to turn that existing work into new, useful pieces—so you can get more out of every project without starting from scratch each time.
In this guide, you’ll discover practical ways to save time, boost results, and make your agency’s content go further.
Here’s what you’ll get a look at:
- The webinar trick that keeps your brand in the spotlight long after the event ends
- A simple content shift that quietly turns readers into leads
- A shortcut to sharing stories that builds trust, fast
- How to make even boring data stand out on social
- An easy move that puts your expertise front and center in a crowded market
Ready to see how content repurposing strategies can help you do more with what you already have? Let’s dive in...
Want to get all your marketing and funnel work done—without the headaches of hiring a team? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
Content Repurposing Idea #1: Repurpose Webinars into Engaging Social Videos as a Client Visibility Booster
Repurposing webinars into engaging social videos is one of the fastest ways for agencies to boost client visibility and maximize the value of existing content. Webinars are packed with expert advice and real-world examples, but most agencies let this valuable material fade after the live event. By slicing webinars into short, branded video clips, you give your clients a steady stream of content that performs well on LinkedIn, Instagram, and Facebook.
Short-form video is the top content format for social engagement. According to HubSpot, in 2024, 89% of consumers confirm they want to see more videos from brands. This means your agency can increase reach and engagement just by reusing what you already have. The right clips can highlight client expertise, answer common questions, or showcase results, all while saving your team time.
Traditional approaches like posting full webinar replays rarely work for busy audiences. Most viewers drop off after a few minutes. Instead, a sequence of 30-60 second clips, each focused on a single takeaway, keeps your client’s brand top of mind and encourages repeat engagement.
Quick Implementation Guide
- Watch the recorded webinar and mark 3-5 moments with actionable insights or strong soundbites.
- Edit each moment into a short video (30-60 seconds).
- Add your client’s branding: logo, color, and a short CTA at the end.
- Export in the right size for your target platforms (square for Instagram, landscape for LinkedIn).
- Schedule posts over several weeks to keep your client in front of their audience.
KEY INSIGHTS
- Start with short, focused clips that highlight one idea each.
- Brand every video to reinforce your client’s identity.
- Measure results and refine your approach with every campaign.
Want more video ideas or have a challenge with webinar content? Share your questions below, and let’s make your next campaign even more effective.
Content Repurposing Idea #2: Transform Blog Posts into Downloadable Checklists / Diagrams for Lead Generation
Turning blog posts into downloadable checklists / diagrams helps agencies offer clients a practical way to drive leads and boost engagement. Blog content often contains step-by-step advice, but readers rarely take action unless given an easy-to-use format. Checklists bridge this gap, making information actionable and shareable.
Traditional blog posts may get traffic, but they rarely convert visitors into leads. Agencies who create checklists from blogs help clients capture more qualified leads without creating new content from scratch.
Checklists are also valuable for nurturing prospects. When readers download a checklist, they’re signaling interest and giving you permission to follow up. This creates a natural entry point for your client’s sales process.
Quick Implementation Guide
- Identify a blog post with clear, actionable steps.
- Extract the steps and organize them into a logical sequence.
- Design a branded checklist in PDF format.
- Gate the checklist with a simple signup form.
- Promote the offer on your client’s site and social channels.
KEY INSIGHTS
- Choose blog posts with actionable advice as checklist sources.
- Brand your checklists for higher perceived value.
- Measure downloads and follow up with leads promptly.
How could a checklist help your client’s next campaign? Share your thoughts below or ask for examples.
Content Repurposing Idea #3: Convert Client Success Stories into Podcast Episodes to Build Authority
Repurposing client success stories into podcast episodes allows agencies to showcase real results and build authority in a crowded market. Audio content is on the rise, and podcasts are a trusted channel for sharing authentic stories.
Traditional case studies are often text-heavy and rarely capture the client’s voice. Podcasts bring stories to life, letting listeners hear directly from satisfied clients.
Podcast episodes can highlight the challenges your client faced, how your agency helped, and the results achieved. This format builds credibility and gives prospects a reason to trust your agency’s expertise.
Podcast Success Story Workflow
- Invite the client to a recorded interview focused on their journey and results.
- Edit the conversation for clarity and engagement.
- Add branding, intro music, and a call-to-action at the end.
- Publish on your agency’s podcast feed and promote on social channels.
KEY INSIGHTS
- Let clients do most of the talking in podcast episodes.
- Use audio to add emotion and credibility to success stories.
- Promote episodes across multiple channels for maximum reach.
What story would make a great podcast for your client? Suggest a topic or ask for a template below.
Content Repurposing Idea #4: Convert Data Reports into Social Media Slide Decks for Engagement
Turning data reports into social media slide decks helps agencies deliver complex insights in a format that drives engagement and shares. Data-heavy PDFs are often ignored, but visually appealing slides catch attention and spark discussion.
Traditional data reports are hard to digest and rarely get shared on social. According to Statista, visual content generates significantly more engagement than text-only posts, with Facebook posts containing images receiving 2.3 times more engagement than those without visuals. Slide decks let you break down key findings, trends, or tips into bite-sized visuals that audiences can easily swipe through.
This approach also positions your client as an authority by making their insights accessible to a wider audience.
Slide Deck Creation Process
- Identify 3-5 main findings or insights from the data report.
- Design a slide for each insight using bold visuals and concise text.
- Brand each slide with the client’s logo and colors.
- Export as a PDF or image carousel for LinkedIn, Instagram, or Facebook.
- Track engagement and iterate based on feedback.
KEY INSIGHTS
- Break down complex reports into simple, visual slides.
- Brand each slide for instant recognition.
- Use engagement data to refine future decks.
Ready to turn your client’s next report into an engaging slide deck? Share your topic ideas or ask for design tips.
Content Repurposing Idea #5: Adapt Email Newsletters into LinkedIn Articles for Thought Leadership
Adapting email newsletters into LinkedIn articles enables agencies to help clients build authority and reach new audiences. Newsletters often contain timely insights, but their reach is limited to subscribers. LinkedIn articles give this content a second life and can attract new followers.
Traditional email content is rarely optimized for social sharing or SEO.
It’s important to rewrite newsletter content for the platform, using a tone and format that matches LinkedIn’s professional audience. Adding visuals, client branding, and calls-to-action encourages engagement.
Do This / Not That
- Do This: Rewrite content for LinkedIn’s audience and style/Not That: Copy-paste newsletter text directly
- Do This: Add visuals and branding/Not That: Leave out images or branding
- Do This: Include questions or CTAs to drive engagement/Not That: Publish without encouraging responses
KEY INSIGHTS
- Repurpose newsletter content to reach beyond your client’s email list.
- Tailor articles for LinkedIn’s audience and format.
- Add branding and CTAs to drive measurable results.
What newsletter topic would work best as a LinkedIn article for your client? Add your ideas or ask for conversion tips below.
Content Repurposing Idea #6: Turn How-To Guides into Infographics for Higher Engagement
Turning how-to guides into infographics gives agencies a powerful tool for helping clients stand out. How-to guides are often text-heavy, which can be overwhelming for busy readers. Infographics break down complex processes into simple, visual steps that are easy to follow and share.
Traditional guides may be ignored because they require too much time to read. Statistics show that visual content gets 94% more views & 40x more shares. This makes infographics a smart choice for agencies wanting to provide clients with content that drives more engagement and backlinks.
Infographics also help clients earn more shares and mentions on social media. This visibility can lead to more website visits and higher authority in their niche.
Infographic Creation Steps
- Summarize the main steps or tips from the original guide.
- Sketch a simple layout that flows from top to bottom or left to right.
- Choose icons, colors, and fonts that match the client’s branding.
- Design the infographic using a tool like Canva or Piktochart.
- Export and share on the client’s website and social channels.
KEY INSIGHTS
- Infographics make complex steps easy to understand.
- Branding and simplicity boost shareability.
- Measure results to prove value to clients.
What guide would you like to see as an infographic? Share your ideas or ask for design help.
Content Repurposing Idea #7: Turn FAQs into Website Chatbots for Better User Experience
Turning FAQs into website chatbots helps agencies give clients a 24/7 support solution that saves time and improves user experience. FAQs are often buried on a site, but chatbots make answers instantly available. This approach also captures user data and identifies new questions that can be added over time.
Traditional FAQ pages see low engagement rates, but better chatbot experiences can result in 80-90% response rates, according to a study. This means agencies can help clients reduce support requests and improve satisfaction by automating common responses.
Chatbots can be customized to match the client’s brand and tone, making them a seamless part of the website experience.
FAQ-to-Chatbot Implementation Steps
- Gather the most common questions and answers from the client’s existing FAQ and support channels.
- Organize questions by category or topic.
- Script personalized, concise responses for each question.
- Set up the chatbot using a platform like Tidio or ManyChat.
- Test the chatbot and update based on user feedback.
KEY INSIGHTS
- Chatbots make FAQs interactive and always available.
- Personalization and regular updates improve performance.
- Measure user satisfaction and resolution rates to optimize results.
Would a chatbot help your client’s site? Ask for a sample script or platform recommendation.
Content Repurposing Idea #8: Design Testimonials as Story Graphics for Social Proof
Designing testimonials as story graphics gives agencies a visually compelling way to showcase client success. Text testimonials are easy to overlook, but story graphics combine quotes, photos, and branding for maximum impact. This approach builds trust and encourages more shares across social platforms.
Traditional testimonials on a website may not get noticed, but story graphics can increase social engagement. This makes them a smart choice for agencies looking to highlight results and build credibility.
Story graphics can be used in proposals, case studies, and email campaigns, giving clients versatile assets for multiple channels.
Testimonial-to-Story Graphic Steps
- Select the strongest client testimonials and real photos (with permission).
- Write a short, compelling headline for each story.
- Design the graphic using the client’s brand colors and fonts.
- Include a call-to-action, such as "See more results" or "Book a call".
- Share on social, in presentations, and on landing pages.
KEY INSIGHTS
- Story graphics turn testimonials into high-impact assets.
- Real photos and branding increase credibility.
- Test and measure to find the best-performing formats.
Want help designing your next testimonial graphic? Share your needs or request a template.
Content Repurposing Idea #9: Turn Training Guides into Lead Magnets for Scalable Growth
Turning training guides into lead magnets gives agencies a repeatable way to help clients attract and qualify leads. Internal guides often contain unique frameworks and actionable steps that are valuable to prospects. When you convert these into downloadable resources, you provide tangible value and position your client as an authority.
Traditional lead magnets can be generic or overused, but custom guides stand out. According to LLCBuddy, 50% of marketers reported greater conversion rates when using lead magnets. This means your agency can help clients grow their list by sharing what they already know.
Lead magnets also let you segment leads based on interests, making follow-up campaigns more effective.
Lead Magnet Implementation Steps
- Review internal guides for actionable, non-confidential content.
- Edit and brand the guide for external audiences.
- Create a landing page with a signup form to access the guide.
- Promote the lead magnet through email and social channels.
- Monitor downloads and follow up with targeted messaging.
KEY INSIGHTS
- Repurposed guides make compelling, high-value lead magnets.
- Segment leads based on the guide topic for better results.
- Always review guides for sensitive content before sharing.
What training material could your client turn into a lead magnet? Share your ideas or ask for a checklist.
Content Repurposing Idea #10: Break Down Long Articles into Twitter/X Threads to Expand Reach
Breaking down long articles into Twitter/X threads lets agencies help clients reach audiences who prefer quick, digestible content. Long-form content is valuable, but not everyone has time to read it. Threads let you highlight key points and spark conversations.
Traditional articles may only reach a small audience, but business accounts using Thread strategies see an average 3.2x increase in their conversion rates, B2B Rocket reports. This makes Threads a smart channel for agencies looking to drive brand awareness and traffic.
Threads also encourage interaction, as each tweet can prompt replies, retweets, or questions.
Thread Creation Steps
- Identify the main ideas and insights from the article.
- Write 5-10 concise tweets, each focused on a single takeaway.
- Include visuals, hashtags, and mentions for added reach.
- Schedule the thread for optimal posting times.
- Monitor replies and engage with commenters to continue the conversation.
KEY INSIGHTS
- Threads make long-form content accessible to social audiences.
- Clear structure and visuals boost engagement.
- Engage with replies to maximize reach and authority.
Which article would you like to see as a Twitter thread? Suggest a topic or ask for a sample outline.
Content Repurposing Idea #11: Repurpose Product Demos into Social GIFs for Instant Impact
Repurposing product demos into social GIFs gives agencies a way to help clients highlight features and benefits in a format that’s easy to share. Full-length demos can be overwhelming, but GIFs show the value in just a few seconds.
Traditional demo videos may go unwatched, but including a GIF in your email can improve transaction-to-click rates by 72%, according to Campaign Monitor. This means agencies can help clients get more attention with less effort.
GIFs are perfect for email, social posts, and ads, making them a versatile asset for multiple campaigns.
GIF Creation Steps
- Identify the most impressive product features or actions in the demo.
- Clip and edit a 3-10 second segment for each feature.
- Add captions and client branding.
- Export as GIFs optimized for web and mobile.
- Share on social, in emails, and on landing pages.
KEY INSIGHTS
- Short GIFs highlight product features quickly and clearly.
- Branding and captions increase recognition and clicks.
- Test different GIFs to find what resonates with your audience.
What product or service would benefit from GIFs? Share your ideas or request a GIF sample.
Content Repurposing Idea #12: Transform Client Onboarding Videos into Email Course Series
Converting client onboarding videos into email course series helps agencies create valuable nurture sequences that educate prospects while showcasing expertise. Onboarding content is already designed to guide someone through a process step-by-step, making it perfect for email automation.
Traditional onboarding videos are often too long for prospects who aren't ready to commit. But breaking them into bite-sized email lessons makes the content more digestible and builds anticipation for the next installment.
Email courses also keep your client's brand in front of prospects over several days or weeks, increasing the chances of conversion when they're ready to buy.
Video-to-Email Course Implementation
- Break each onboarding video into 3-5 key concepts or steps.
- Write one email per concept, including the main lesson and a relevant video clip.
- Add client branding and a clear call-to-action in each email.
- Set up an automated email sequence with 2-3 days between emails.
- Include a final email that offers a consultation or next step.
KEY INSIGHTS
- Email courses nurture prospects while demonstrating value.
- Break complex processes into digestible lessons.
- Use completion rates to measure engagement quality.
Content Repurposing Idea #13: Convert Presentation Decks into Interactive Quizzes for Engagement
Turning presentation decks into interactive quizzes transforms passive content into engaging experiences that capture leads and gather insights. Presentations often contain valuable information, but audiences rarely interact with static slides. Quizzes make the content interactive and provide valuable data about prospects.
Traditional presentations are quickly forgotten, but quizzes create memorable experiences. According to Outgrow, interactive content generates 2x more conversions than passive content and keeps visitors engaged 88% longer.
Quizzes also position your client as an expert while collecting contact information and preferences from potential leads.
Presentation-to-Quiz Creation Process
- Identify key concepts or decision points from the presentation.
- Create 5-8 multiple-choice questions based on the content.
- Write personalized results based on quiz responses.
- Design the quiz with client branding and clear CTAs.
- Gate results with an email signup form.
KEY INSIGHTS
- Interactive quizzes boost engagement and lead capture.
- Personalized results increase perceived value.
- Keep quizzes short and focused for better completion rates.
Content Repurposing Idea #14: Repurpose Case Studies into Before/After Carousels for Social Proof
Converting detailed case studies into before/after carousel posts creates compelling social proof that's easy to consume and share. Case studies often contain powerful transformation stories, but long-form formats can be overwhelming on social media. Carousels break down the journey into digestible slides that tell a complete story.
Traditional case studies may only be read by serious prospects, but visual carousels catch attention from casual browsers and can go viral. According to Later, carousel posts generate 1.4x more reach and 3.1x more engagement than single image posts.
Before/after carousels also work well across multiple platforms, from LinkedIn to Instagram, maximizing content reach.
Case Study-to-Carousel Steps
- Extract the client's main challenge, solution, and results from the case study.
- Create 4-6 slides: problem setup, solution overview, implementation, and results.
- Use bold visuals, charts, or screenshots to illustrate the transformation.
- Include client testimonial quotes and your agency's branding.
- End with a CTA slide encouraging viewers to book a consultation.
KEY INSIGHTS
- Carousels make case studies more accessible and shareable.
- Visual transformations are more compelling than text descriptions.
- Always protect client confidentiality while showcasing results.
Content Repurposing Idea #15: Transform Team Meeting Recordings into Thought Leadership Articles
Converting internal team meeting recordings into thought leadership articles helps agencies showcase expertise while providing valuable industry insights. Team discussions often contain strategic thinking and problem-solving approaches that would benefit prospects, but this content usually stays internal.
Traditional thought leadership requires starting from scratch, but meeting recordings already contain authentic expertise and real-world applications. This approach saves time while positioning your agency as industry leaders.
Articles based on real discussions also feel more authentic and actionable than theoretical content, building stronger trust with potential clients.
Meeting-to-Article Conversion Process
- Review meeting recordings for strategic discussions or problem-solving sessions.
- Extract key insights, frameworks, or industry observations.
- Structure insights into an article format with clear sections and takeaways.
- Add client examples (with permission) and supporting data.
- Include author bylines and promote across the agency's content channels.
KEY INSIGHTS
- Internal discussions contain valuable thought leadership material.
- Authentic insights build stronger credibility than theoretical content.
- Always review for confidential information before publishing.
What type of team discussion would make valuable thought leadership content? Share your ideas or ask for article templates.
Now that you've seen how to maximize existing content through repurposing, let's explore specific content ideas that consistently turn prospects into paying clients. These proven formats work especially well when created from your repurposed material.
Want to get all your marketing and funnel work done—without the headaches of hiring a team? Download our free guide: 33 Marketing Projects You Can Delegate to Growbo and discover how to save 100+ hours a month, grow faster, and scale without the overhead.
Conclusion
Getting more from your marketing doesn’t have to mean starting over or working late. Sometimes, all it takes is a fresh look at what you already have and a little help from the right team. When you repurpose your content into new formats, you open up new ways to reach your audience and keep your brand in their minds.
Simple changes, like turning a blog post into a checklist or a webinar into a short video, can make a big difference. Your audience will notice the variety, and you’ll see more engagement without extra stress. It’s all about making your marketing work harder for you, not the other way around.
KEY INSIGHTS
- Look at your existing content and choose one piece to refresh this week.
- Experiment with formats that your audience likes, such as videos or infographics.
- Keep your branding strong and consistent across every channel.
If you want a hand with your next campaign or just want to talk through your marketing ideas, our team at Growbo is here for you. Book a call and let’s chat about how we can help your business grow.
If you want to see these ideas in action, why not give Growbo a try? For just $7, you get 7 days with a full marketing team ready to handle your requests—no hiring, no hassle. Start your Growbo journey and see how easy it is to get your marketing done-for-you. Have a question or want to share your own tips? Leave a comment below—I’m here to help!
Keep Growin', Stay Focused,
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