The Journey to $1M / Month Starts Now
Today is Day One of my journey to grow my company, Growbo, to $1 million in profit per month. To be honest, I've attempted this before—at least in terms of maintaining a daily video routine. But this time, I'm doing it a little differently. I'm setting a very ambitious goal, to say the least, and I'm also creating some external accountability to keep me consistent for at least the next 45 days. By then, the hope and expectation is that I'll have the habit so ingrained that the work will become natural. If that doesn't happen, I'll just adjust. But there you have it: that's the big, hairy, audacious goal. I'm going to grow my company, Growbo, to not just a million in revenue, but a million in profit per month.
I'll come back and talk more about why and how we're going to do that, and what to expect from these videos. But first, if you don't know who I am, my name is Matt Ackerson. I'm the founder of Growbo.com, which I started as an agency 15 years ago. The branding was different back then, and I was just 23. In 2021, ten years after founding the business, we finally hit a million dollars in revenue. That took a decade, but we did it—we grew the company to $1.2 million in gross revenue with about 30% net profit margins. I'm very proud of that.
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Why Set Such an Ambitious Goal?
So, why am I setting this goal? Why am I tracking it in this way? And what can you expect from following along with these videos?
First, it's free marketing. Full transparency: I'm doing this because it's free marketing for Growbo, and it's a self-reinforcing growth loop. Hopefully, a daily video documenting the journey will drive some additional awareness—maybe even a lot of awareness, sales, and leads. But I'm realistic: it's not going to get us to $1 million in profit per month by itself. There's a lot more we need to execute on, and I'll be sharing all the nitty-gritty details along the way.
I'm not setting an exact timeline for this. I'm just going to run as fast as I can for the next 45 days, then pause to reflect and see how it went. The second reason, beyond the marketing benefits, is that I know you'll benefit from watching these videos. My hope is to inspire you—and myself—by sharing the journey in its raw, mostly unfiltered form. Sure, there will be some editing, but for the most part, you’ll see the real journey. I hope it’s both entertaining and enlightening.
From Bedroom Startup to Seven Figures
When I first grew the company to seven figures, it was a huge deal for me. I started the business from my childhood bedroom, coming off a failed startup. I don’t really believe in failure, but that venture wasn’t going anywhere, and I was considering getting a job. I had $200 in my bank account and lived with my parents. To go from that low point to a company employing over 50 people, serving thousands of clients—including some big names—was a massive achievement.
But today, five years later, I see myself and the company as underdogs again. We’ve been to one mountaintop—breaking seven figures and experiencing rapid growth (936% in eight months, hiring over 35 people in that time). It was a wild ride, and I want to experience that again, but go much further. That’s why I’m setting this ambitious goal: to go far beyond the previous mountaintop.
We’re coming out of a low period, too. The last two years brought personal challenges—losing family members, going through a divorce, and general distractions. But we’re already starting to pull out of this lull. What’s required now is consistency and focus. I know from experience that when I’m completely focused, the company grows like gangbusters—especially when I focus on one priority.
Consistency, Focus, and the Power of Sprints
Personally, I work well in sprints. By September 26th, I’ll pause, reflect, and maybe adjust. But the company needs execution. I’ve had so many great ideas over the years, but only when I’ve been laser-focused has the business truly grown. Today, things are a bit different. We have a team, and I want to make sure we’re maximizing everyone’s talents and time. In the past, I might have tried to start multiple businesses at once—a SaaS here, a new service there. There’s still a bit of that, with a third iteration of our Grow delegation platform in the works, but we’ll see how that goes.
It’s the perfect time to start these videos—coming out of a low period, with improved operations and infrastructure. Now, it’s about the marketing piece. We’ve been to the mountaintop, and we’re going to get back there and go far beyond.
The Value of Volume: Lessons from Pottery
I think about a story I heard from my friend Alexi. In a college pottery class, one group of students had to make as many pots as possible during the semester, while another group could take as much time as they wanted to perfect each pot. At the end, the group that focused on volume ended up producing higher-quality pots. While you have to be careful about extrapolating lessons from a single study, I think it’s a great anecdote. I’m not going for maximum volume in terms of content, but I am committing to one video per day (except maybe Saturdays, when I’ll double up earlier in the week to take a day off).
I believe that by doing this, my learning will accelerate. These videos, along with my daily journaling, will help me reflect and grow. Plus, someday I’ll be able to show my family this critical part of my journey.
The Challenge: $1 Million in Monthly Profit
Growing the company back to a million dollars in revenue is a challenge by itself. Growing to a million dollars in revenue per month is at least 10 times harder. But my goal is even higher: $1 million in profit per month. If we assume a net profit margin of 20% (lower than our past 30% because we’ll be reinvesting more to grow), that means we need $5 million in revenue per month.
Based on our current average client payments, we’ll need to onboard and maintain 3,000 to 4,000 active client accounts. It’s doable - others in adjacent spaces have done it, though often over a longer period. Our team is going to push as hard as possible to do this as fast as humanly possible. The question I ask myself daily is: How do we grow the company faster than any company in history has grown to this goal?
It’s certainly possible, especially with the technology layer we’ve built into Growbo. While it’s largely a service delivered by humans—a done-for-you, on-demand marketing team—our technology layer is getting stronger.
But don’t misunderstand: this will be extremely hard. That’s part of the fun. The goal isn’t just to achieve the money—it’s to feel challenged and enjoy solving this difficult problem. In business and in life, it’s never a question of if, only how. When I’ve kept that in mind and stayed focused, the business has always grown.
How Will We Do It?
So, how will we grow the company faster than 99.99% of businesses ever have? Part of the answer is consistency: showing up every day, maximizing productivity, and saying no to distractions. My cornerstone routine is making these daily videos, then stacking wins on top of that. I won’t always be reporting on daily revenue changes, but I will share what we’re learning, the campaigns we’re launching, what’s working, what’s not, and the experiments we’re running.
Even if you think this goal is unrealistic or ridiculous, I hope you’ll follow along. I don’t expect you to believe me when I say it’s possible. I’m not even sure it is, if I’m being rational—but I’m choosing to believe anyway. Rationally, there are examples out there of companies that have achieved similar things. On the timeline I want, it will be a challenge, but I’m choosing to believe in myself and my company, and I’ll do whatever it takes to achieve it as fast as possible.
I think it’s a marketing problem, but also a scaling problem. We’re a human operation, even with our technology layer. That operational scaling component should be interesting for you to follow.
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