8 Black Friday Landing Page Fixes: Convert More Sales

non-WP

Black Friday landing page tips.

Your Black Friday landing page is like a retail store's front window - you've got seconds to make an impression.

Last year, I consulted for an e-commerce brand whose Black Friday landing page looked stunning but performed terribly. Despite spending $10,000’s on ads, they converted under 1% of visitors. 

The culprit? 

Basic landing page mistakes that could have been easily fixed.

One example: businesses lose 7% of conversions for every second their page takes to load. Data from Walmart’s website showed similar results, every extra second costing millions in sales.

On Black Friday, that's potential revenue slipping through your fingers. But here's the exciting part - you can identify and fix these issues fast, without breaking the bank.

In this article, you’ll learn:

  1. How to craft or refine your message so visitors decide to stay
  2. A counterintuitive design approach that prevents shopping cart abandonment
  3. The critical page speed secret that keeps visitors from bouncing
  4. How subtle CTA changes can dramatically boost click-through rates
  5. The navigation framework that helps customers find exactly what they want

Note: these tips also help you grow your conversions and revenue – even beyond Black Friday offers ;)  let’s go…

If you want to get your landing pages (and more!) done for your business (or for your clients’), then you HAVE to learn more how you can delegate unlimited marketing projects & tasks without the headaches of hiring. Download this free guide: 29 Examples of Marketing Projects You Can Delegate to Growbo

1. Make Your Message Simple and Clear = More Conversions

Black Friday sale, big savings.

Your Black Friday landing page needs to communicate value instantly and effectively. Focus on presenting a single, compelling message that highlights your best offers and unique value proposition. 

This approach helps prevent decision paralysis and guides visitors toward conversion.

According to the latest Nielsen Norman Group eye-tracking studies, visitors typically spend only 10-20 seconds on a landing page before deciding whether to stay or leave. This brief window makes message clarity crucial for black Friday website optimization. 

Potential buyers need to know: “What IS it?” and then “Is IT relevant to ME?”

A Hubspot study found that businesses with 10-15 landing pages increase leads by 55% compared to those with fewer pages (more segmentation and/or more nets in the sea = more fish). You probably don’t need that many just for Black Friday, but the point remains:  each landing page must maintain a focused message for maximizing your black friday conversion rate.

2. Keep the UX Design Simple (For A Lower Bounce Rate)

Effective black Friday conversion strategies start with intuitive, user-friendly design. 

Your landing page should guide visitors naturally through your offers while maintaining visual hierarchy and preventing info overload.

According to the most Google/SOASTA research, as page load time increases from 1 second to 5 seconds, the probability of bounce increases by 90%. This emphasizes the importance of maintaining simplicity in both design and functionality.

The Baymard Institute's 2023 research shows that 70% of online shopping carts are abandoned, with 17% citing 'too long/complicated checkout process' as the reason

To counter this, implement a clean, straightforward design that minimizes distractions.

For example:

Black Friday VPN sale: 74% off.

Subscription plans for VPN service.

NordVPN checkout order summary.

Do not try to stuff your Black Friday landing page with all product imagery upfront like this example below… oh boy… That’s a lot…

NordVPN checkout summary.

3. Make Your Pages Load FAST (Or Risk Losing Lots of Sales)

A web user won't spend a minute to wait until the content of your Black Friday website loads. 

Page speed and performance are critical components of a landing page design. 

Cloudflare reports that a 100-millisecond delay in website load time can hurt conversion rates by 7%. 

According to Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Regular performance monitoring and optimization are crucial for Black Friday website optimization.

Page load time vs. user abandonment.

4. After It Loads Fast You’re Not Done: Run Page Loading Tests Regularly

It's important to keep a close eye on the page loading speeds, especially during the busy season of Black Friday sales. No matter what kind of changes you apply to the landing page design, make sure those do not slow down your site. Even if you didn't make any sort of changes recently, but you notice customers' activity drop or lower sales stats, then test the page loading speed. A tool such as Google PageSpeed reveals how well a web page loads on desktop and handheld devices.

5. Keeps CTAs Clear (i.e. They Should NOT Blend In!)

When it comes to the organization of calls to action on your web page, make sure that it’s easy to understand your main message for your visitors.  The CTAs should be easy to access, even for first-time visitors.  Your CTAs should be clear, and compelling, and create a sense of urgency without being overwhelming.

According to a HubSpot study, personalized CTAs perform 202% better than basic CTAs. 

This demonstrates the importance of tailoring your action buttons to your specific offers and audience. Use easy-to-understand CTAs so that people can realize what to do next and what will happen as soon as they click through. (This is Law of Clarity in action.)

Black Friday sale, 20% off, shop now.

WordStream research shows that using first-person phrasing in CTAs (e.g., 'Get My Discount' vs 'Get Your Discount') can increase click-through rates by up to 90%.

6. Emphasize Benefits, Not Features: It’s Cliche But Even Veteran Markets Forget…

Clear communication of benefits is essential for Black Friday website optimization. Your value proposition should be immediately apparent and compelling to visitors.

Research by CXL Institute found that value propositions that focus on specific benefits rather than general features can increase conversion rates by up to 124%. A study by Nielsen Norman Group reveals that users spend 80% of their time looking at information above the page fold. These show that key benefits should be prominently displayed in this prime real estate.

Black Friday countdown, benefits, signup.

7. Navigation as Promotion (Highly Underrated Real Estate On Your Website For It’s Sales / Conversion Power)

Effective navigation is crucial for Black Friday conversion strategies. While simplifying navigation is important, completely removing it can hurt user experience and conversions.

According to Baymard Institute's research, 61% of users expect to find a site's main navigation menu in the header area. Maintaining familiar navigation patterns helps users feel confident in their shopping experience. 

Black Friday sale, 50% off passwords.

Research by Forrester shows that 50% of potential sales are lost because users can't find the information they're looking for, highlighting the importance of clear navigation structures.

8. Mobile Optimization (60% Of Your Traffic Is Mobile Bro!)

With over 60% of online shopping done through smartphones, your landing page must be flawlessly optimized for mobile devices. Ensure buttons are thumb-friendly, text is readable without zooming, and images load quickly on mobile data connections. 

Your mobile conversion rate directly depends on how smoothly customers can navigate and complete purchases on their phones.

Hostinger Black Friday sale.  Up to 85% off.

Hosting plan, $2.95/month.

Black Friday cart, 48-month deal.

According to Insider Intelligence, mobile commerce sales are projected to reach $710 billion in 2025, representing 44.2% of retail ecommerce sales in the US. Studies by Mobile Marketing Association show that 73% of consumers will switch from a poorly designed mobile site to an alternative that makes purchasing easier.

Conclusion

If you want to get your marketing done for your business (or for your clients’), then you HAVE to learn more how you can delegate unlimited marketing projects & tasks without the headaches of hiring. Download this free guide: 29 Examples of Marketing Projects You Can Delegate to Growbo

The success of your Black Friday and Cyber Monday campaigns depends entirely on your landing page's ability to convert visitors into customers. As we've explored, even small improvements in page speed, design clarity, and CTA optimization can dramatically impact your holiday season revenue. 

In today's competitive e-commerce landscape, having an optimized landing page isn't just an advantage – it's essential for survival.

Here are the essential Black Friday landing page optimization takeaways:

  1. Craft a clear, compelling message that captures attention in the crucial first moments
  2. Implement mobile-first, fast-loading designs to prevent visitor abandonment
  3. Deploy strategic CTA placement with personalized messaging for better engagement
  4. Create simplified navigation and benefit-focused content for higher conversions
  5. Maintain regular page speed testing to ensure optimal performance

Feeling overwhelmed by the complexity of creating and optimizing your Black Friday landing pages? 

Here's the good news: you don't have to do it alone. Growbo specializes in automating and executing all your marketing projects, including high-converting Black Friday landing pages, email sequences, and promotional campaigns. Start today with our risk-free $7 for 7-day trial.

What's your biggest Black Friday landing page challenge? Share in the comments below - whether it's page speed issues, mobile optimization struggles, or CTA performance. Let's discuss solutions that work

Keep Growin,’  Stay Focused,

Matt signature

Image credit:

https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

cached-1

Leave a Reply

Your email address will not be published. Required fields are marked *

New Message: Facebook Ads Complete! App View
Arrow up

Delegate All Your Marketing Tasks, Done-For-You Fast 👍
Free 29 Examples Guide

Yes, Gimme The Guide!

About Growbo

Growbo is a platform to help brands, businesses, and agencies accelerate their marketing success by providing an all-in-one marketing team (13 skillsets) via an easy project management interface. Founded in 2010, we've helped 1,000's of companies, big and small, to delegate and get quality marketing work done fast.

Learn More

Staff Member #2 Staff Member #4 Staff Member #6 Staff Member #10 Staff Member #11 Staff Member #12 Staff Member #13 Staff Member #14 Staff Member #15

Join Over 75,000 Subscribers

Join 75,000 small business owners, agencies, consultants, coaches, and brand marketers as we learn and Grow our businesses — laying one BRICK at a time in our wall of success 💪— together.

Yes, Grow My Business

Download Your FREE Guide to See How We Can Help You

Do You Want to Delegate Your Digital Marketing Projects—Without The Headaches of Hiring?

App Projects

Yes, Gimme The Guide!

Get Personalized Tips on How To Grow Your Business

Join over 75,000 other entrepreneurs, business owners, and marketing pros who are receiving the cutting-edge tips, tricks, and examples that show you how to grow your business.

Yes, Grow My Business

Growbo Logo

Delegate Unlimited Tasks to Your All-In-One Marketing Team

Get all your marketing projects and tasks done-for-you by a team of proven human professionals - all for an amazing affordable price. Try it today with a $7 for 7-day trial

cached-2